I received an email last night informing me about the testing of the new FM station CARN 98.7 FM here in Toronto. Strange name I thought, is that short for carnies or Carnival, I'm assuming the latter. The email went on to state "CARN is aimed at servicing Toronto’s vibrant Black and Caribbean population in the Greater Toronto Area and surrounding environs."
Now not to heap scorn on CARN and its developers, props to you all cause it sounds like it wasn't an easy road to get on the air but I will readily admit that I am a bit skeptical about any new station purporting to be aimed at the Black and Caribbean population of the GTA. Why you ask? Well once bitten twice shy is what I would say.
Way way back in the day about 10-15 years ago when mi hair was still black, full n lucious and mi knee bones din used to mek noise when I walk and I was still in University all we had in Toronto to listen to black and Caribbean music was a few specific shows usually early, early in the morning or late late at night on the local college community radio stations. Big up CIUT, CKLN and CHRY, the one at York that nuhbody east of the DVP can pick up clearly at all. We also had WBLK out of Buffalo which was our defacto rnb, mainstream hip hop station.
Along came an enterprising businessman who fought with the CRTC (Canadian Radio Television Commission) and with great support from the entire black and Caribbean community of the day won the rights to have our first ever Urban station in Toronto. Horns blew, trumpets sounded, high fives were exchanged etc. Finally we thought, 24-7 music from all over piped into the diaspora. Calypso, reggae, african riddims, zouk in abundance! Yipee, hurrah, huzzah etc etc etc.
The station FLOW 93 point something started off in fine fashion. In the early days it was living up to what we thought it was going to be. We was getting calypso, dancehall, reggae, zouk, all sorts of African tunes, real hip hop, nice r n b and all was well with the world. Almost had me believing that "If you believe it you could achieve it." Cue the R.Kelly why dontcha.
And then like so many dreams and schemes from entrepreneurs and businessmen who are quite like politicians in their own right, the dream turn sour. I remember one trip from downtown to Scarborough spent listening to Flow where I heard the same three or four rnb top forty songs about three times in the space of a 40 minute journey. And FLOW has since been like that continuously. Calypso and dancehall once again relegated, not a peep of african music and nothing but girbage (that is gibbrish mixed with garbage, I juss mek dat up add it to de lexicon) pumped steadily. Pure payola top 40 radio type crap.
So when I hear about CARN 98.7 like I said sorry I don't mean to be harsh but I think back to the days when Flow was supposed to be doing what CARN say they going do and to how my youthful idealism soon got crushed by the reality that this radio station thing ain't about no love of community is about getting that cash. How long before CARN becomes Flow Too. hmmmm
Showing posts with label radio. Show all posts
Showing posts with label radio. Show all posts
Friday, June 04, 2010
Sunday, May 11, 2008
New Flow
Recently I've seen a few articles (including this one) complaining about the change in programming on Flow 93.5 FM here in Toronto. From primarily an Urban station format, Flow has apparently morphed into a top 40 station and some folk here are up in arms.
I really don't see why all of the hoopla over Flow. I mean in my opinion we were all hoodwinked on this station from the inception anyways.
Back in the day, read 10 years ago, Toronto, gasp, didn't have its own homegrown urban station. Say it wasn't so? No it was so! We had WBLK straight out of Buffalo instead and the reception for that station was spotty at best. You could pick it up in Scarborough not so well downtown etc etc. Mind you BLK as it was known loved Toronto, after all they were getting paid off Toronto focused advertising, something like 60% of total revenue at the time I had heard. We in Toronto did have though and continue to have some excellent urban and black oriented programming on local college radio; CKLN, CIUT, CHRY.
Anyway at that point in came Mr Denham Jolly of Milestone Radio with his proposal to the CRTC for an urban, at that time read black, station and his complaints that the CRTC had kept turning him down (3 times actually) and how it was a shame that a major city like Toronto didn't have an urban station. Which it was by the way!
The urban, read black, public bought his argument and threw their support behind his cause and in 2000 Toronto and Mr Jolly finally got the CRTC to see the light and sometime early in 2001 Toronto had its own urban station. Flow 93.5 FM.
They started well. Grabbed up a bunch of local community radio personalities (Somebody send out an S.O.S for my man DJ X) to fill some slots and we the public thought it was on and popping. Finally!
Except that what should have been cause for real celebration wasn't really in my opinion. See the black community had thrown its support behind Mr Denham because most of us naively thought we would be getting the equivalent of the community radio shows on this new urban station but more of it. All day long, we had envisioned as opposed to those late night time slots that we had on the community radio. We were picturing 24-7 hip hop, rnb , calypso, reggae, jazz and programming speaking to the needs and desires of the urban read black populace.
Yea sure in the back of our minds we knew that BLK an urban station as well didn't do that but BLK wasn't that bad and we thought Flow being all based in Toronto would cater more to the needs of the unique mix that is Toronto's urban population.
What we got instead wasn't even sorry was nowhere near as good as BLK and is what I refer to as BET radio. The same 10 or 20 tunes played ad nauseam in slightly different sequences for the whole day. I personally still remember hearing John Legend's Used to love U about 5 times in a 40 min trip from downtown to Scarborough a few years back.
Oh don't get me wrong though we did get a few bones thrown our way to appease us. Our little calypso show on Sunday evenings and the occasional reggae (read nuff nuff nuff Sean Paul) and the late, late night real underground hip hop but prime time and the rest of the day for the most part was just like watching 106 & Park with a few exceptions, big up Starting From Scratch.
In my opinion the station never lived up to our expectations or desires. Of course maybe we were a bit too idealistic. Its cool to have that urban station but the majority of us who supported the application back in the day I'm pretty sure if you ask us 7 years later this is not what we expected or in some cases were led to believe the station would be like.
A so it go sometimes, the argument being that the format we envisioned wouldn't make the money required to run a successful business. Got to market the station and get a broader base and I guess playing the same 10 rnb and hip hop songs does that. Its all about that C.R.E.A.M still ain't it?
So no I don't see what folks are getting all upset about. It doesn't really matter if Flow starts playing Madonna and Britney now cause they let us down from the inception. This is not what we had in mind when late in the last millennium we talked excitedly about having an urban station or signed petitions to enhance Mr Jolly's claims. Flow used us and sold us out but we were naive and idealistic so its not totally their fault. After all what did we know about urban stations, it was all new ground for us. How were we to know that Urban radio meant the same playlist over and over until we actually think we like the tunes being played.
Still like I Said Top 40 or BET radio makes no damn difference to me. I don't listen anymore. Give me the community shows. Big up Worldwide, big up Masterplan, big up Mixtape Massacre, big up Morning Ride. Flow, new Flow who cares.
I really don't see why all of the hoopla over Flow. I mean in my opinion we were all hoodwinked on this station from the inception anyways.
Back in the day, read 10 years ago, Toronto, gasp, didn't have its own homegrown urban station. Say it wasn't so? No it was so! We had WBLK straight out of Buffalo instead and the reception for that station was spotty at best. You could pick it up in Scarborough not so well downtown etc etc. Mind you BLK as it was known loved Toronto, after all they were getting paid off Toronto focused advertising, something like 60% of total revenue at the time I had heard. We in Toronto did have though and continue to have some excellent urban and black oriented programming on local college radio; CKLN, CIUT, CHRY.
Anyway at that point in came Mr Denham Jolly of Milestone Radio with his proposal to the CRTC for an urban, at that time read black, station and his complaints that the CRTC had kept turning him down (3 times actually) and how it was a shame that a major city like Toronto didn't have an urban station. Which it was by the way!
The urban, read black, public bought his argument and threw their support behind his cause and in 2000 Toronto and Mr Jolly finally got the CRTC to see the light and sometime early in 2001 Toronto had its own urban station. Flow 93.5 FM.
They started well. Grabbed up a bunch of local community radio personalities (Somebody send out an S.O.S for my man DJ X) to fill some slots and we the public thought it was on and popping. Finally!
Except that what should have been cause for real celebration wasn't really in my opinion. See the black community had thrown its support behind Mr Denham because most of us naively thought we would be getting the equivalent of the community radio shows on this new urban station but more of it. All day long, we had envisioned as opposed to those late night time slots that we had on the community radio. We were picturing 24-7 hip hop, rnb , calypso, reggae, jazz and programming speaking to the needs and desires of the urban read black populace.
Yea sure in the back of our minds we knew that BLK an urban station as well didn't do that but BLK wasn't that bad and we thought Flow being all based in Toronto would cater more to the needs of the unique mix that is Toronto's urban population.
What we got instead wasn't even sorry was nowhere near as good as BLK and is what I refer to as BET radio. The same 10 or 20 tunes played ad nauseam in slightly different sequences for the whole day. I personally still remember hearing John Legend's Used to love U about 5 times in a 40 min trip from downtown to Scarborough a few years back.
Oh don't get me wrong though we did get a few bones thrown our way to appease us. Our little calypso show on Sunday evenings and the occasional reggae (read nuff nuff nuff Sean Paul) and the late, late night real underground hip hop but prime time and the rest of the day for the most part was just like watching 106 & Park with a few exceptions, big up Starting From Scratch.
In my opinion the station never lived up to our expectations or desires. Of course maybe we were a bit too idealistic. Its cool to have that urban station but the majority of us who supported the application back in the day I'm pretty sure if you ask us 7 years later this is not what we expected or in some cases were led to believe the station would be like.
A so it go sometimes, the argument being that the format we envisioned wouldn't make the money required to run a successful business. Got to market the station and get a broader base and I guess playing the same 10 rnb and hip hop songs does that. Its all about that C.R.E.A.M still ain't it?
So no I don't see what folks are getting all upset about. It doesn't really matter if Flow starts playing Madonna and Britney now cause they let us down from the inception. This is not what we had in mind when late in the last millennium we talked excitedly about having an urban station or signed petitions to enhance Mr Jolly's claims. Flow used us and sold us out but we were naive and idealistic so its not totally their fault. After all what did we know about urban stations, it was all new ground for us. How were we to know that Urban radio meant the same playlist over and over until we actually think we like the tunes being played.
Still like I Said Top 40 or BET radio makes no damn difference to me. I don't listen anymore. Give me the community shows. Big up Worldwide, big up Masterplan, big up Mixtape Massacre, big up Morning Ride. Flow, new Flow who cares.
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